February 2020

YOU CAN’T MANAGE IT IF YOU CAN’T MEASURE IT How data helps our clients avoid marketing’s great black hole Jordan Smith, Vice President of Sales & Marketing, iProv I DIDN’T START out as a marketing guy. My degree is in history with a minor in political science, and I planned to teach American History in […]

** Chris McNames Age: 39 Hometown: Bentonville Apprenticeship: WhyteSpyder ** MY BACK STORY I was born in Wyoming and raised out west, until I was 15. The part of Wyoming we lived in looked like Mars. We moved to Arkansas in 1996 because my father wanted to get into contract work building houses. We settled

** EVP Policy/Chief Privacy & Security Officer, First Orion ** AS THE FIRST “Chief Privacy Officer” in the U.S., at Acxiom, Jennifer Barrett Glasgow has been wrestling with questions of data and privacy and innovation longer than most of us have known there were even questions. Now at First Orion, she says that the reason

I’M WRITING THIS on February 12th, the birthday of Abraham Lincoln. He would have been 210 years old today. Almost entirely self taught—like many of our most skilled technology experts—President Lincoln was a master at assessing situations, and he invested large amounts of time studying and evaluating all the data he could gather before making